MINI Yours !

[Marcel Always Open]

Bron: http://www.motoringfile.com/2011/02/25/ ... gn-a-mini/

MINI Yours: The Ultimate Way to Design a MINI

While at MINI headquarters today we learned that MINI will be launching a new initiative called MINI Yours. The idea behind Yours is to take factory options and dealer accessories to the next level and allow for an entirely new range of customization. Think of this as BMW Individual for MINI but with a lot less black and silver.

In fact we’ve already seen MINI Yours’ first product in the MINI Hampton. The Hampton was developed under the new initiative and will launch this March in most markets. The idea was born out of the success of the Camden and Mayfair models. MINI wanted to find a way to create a platform for more expression that could offer both special editions like the Camden or Mayfair while also offering bespoke design and unique options.

The full list of options and costs is not available yet but we’re told it will be launching very soon worldwide. So how far can we go with these options? I was told crocodile seats are probably out but that MINI expects to surprise us with the breadth of tailoring each model will have at their disposal.

And don’t be surprised to see MINI Yours kick-off with an even more ‘bespoke’ bang very soon

You can see the first fruits of this labor in the MINI Hampton below.

[Shag]

gaaf zeg..goeie zet van mini, ze breiden datgeen uit wat mini nu al zo sterk maakt. Interieur op de foto is ook erg lekker !! is dit niet uit die zwart/rode JCW modellen?

[Marcel Always Open]

Shag,
dit is de Hampton , staat ook in de tekst naar verwezen...

[Ivo]

Ik vind dit echt een schitterend interieur! Ik ben heel benieuwd wat er nog meer voor mogelijkheden gaan komen.

Dat interieur van de JCW-modellen waar Shag op doelt mag er trouwens ook zeker zijn.

[Woosh!]

Customization from the factory!

weet je in ieder geval zeker dat je mods (enigszins) goed vast zitten
en je hebt er nog garantie op ook!